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[AI]JUNE 11, 2026·YESTERDAY

SEGA's Crazy Taxi AI Disclosure Sparks Backlash

▸ THE LEAD

A vague Steam AI notice on Crazy Taxi: World Tour turned a showcase reveal into an attribution fight.

SEGA's shiny Xbox Showcase reveal of Crazy Taxi: World Tour came with a Steam AI disclosure nobody was supposed to read: generative AI was used "as a support tool for developers," with the only firm promise being that no AI touched "the performers in the game." The backlash was immediate, and SEGA's clarification — AI helped with background assets that the dev team reviewed — somehow made it vaguer, since it still doesn't say which final assets shipped with AI in them. That ambiguity is the story. Steam's mandatory disclosure rule was supposed to settle the question, but publishers have learned to write disclosures so hedged they disclose almost nothing. The result is a disclosure that satisfies the letter of Steam's rule while defeating its entire purpose: artists still can't tell whether their discipline was the one "supported," and players can't tell what they're buying. Until disclosures name what was generated, every one of them is going to read as a confession.

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