Sony Hikes PS5 Prices Across More Asian Markets
A second wave of PS5 price increases hits South Korea and Southeast Asia today, pushing some market prices 30–40% above launch levels.
Sony is raising PS5 prices across seven more Asian markets today — and in some of them, the console now sells for 30–40% above its launch price, per Wccftech's market-by-market tracking. South Korea, Singapore, Malaysia, Thailand, Indonesia, the Philippines, and Vietnam join a second wave of hikes this month, after earlier increases in the US, UK, EU, Japan, and Brazil. Sony cited "ongoing pressures in the global economic environment" — corporate shorthand for tariffs, logistics costs, and currency swings hammering hardware margins. Raising prices this late in a generation, rather than cutting them to drive adoption heading into the next cycle, is a signal of how badly the economics have shifted. It also hands a real opening to Xbox and Nintendo in markets where those platforms are already cheaper or better localized. The PlayStation Portal got pricier too, which is a harder sell given it requires an existing PS5 to function at all.