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[INDUSTRY]MAY 12, 2026·MAY 12, 2026

Nintendo Hikes Switch 2 Prices After 19.86M Units Sold

▸ THE LEAD

Nintendo just raised Switch 2 MSRPs less than a year after launch, citing market conditions — and confirmed more unannounced first-party games for 2026.

Nintendo reported 19.86 million Switch 2 units sold and used the same earnings cycle to raise MSRPs, citing market conditions and a softer business outlook. That's the first official Switch 2 price hike, arriving inside the console's first year — a clean break from the original Switch, which held its $299 launch price for the better part of a decade. The sweetener: 2026's software slate is stacked. Unannounced first-party titles are still queued, and the third-party lineup includes Indiana Jones and the Great Circle (today), Final Fantasy VII Rebirth, Elden Ring: Tarnished Edition, Oblivion Remastered, and 007 First Light. The real read is that even hardware printing money at 20 million units in year one can't absorb the component and tariff math anymore, and Nintendo is the third platform holder this year to make customers eat it.

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