Sony Tells Investors to Expect a Flood of AI-Built Games

Sony confirmed Naughty Dog and San Diego Studio are already using AI in production, with SIE chief Hideaki Nishino telling investors to expect a "noticeable jump" in both volume and variety of games as the tooling spreads. The framing was the usual "humans remain in charge of creative direction" line, but the timing matters: Sony said this the same week the GDC 2026 survey showed 52% of developers believe genAI is actively harming the industry. That's a platform holder publicly siding with the investor case against its own developer base, on the record, with named studios attached. It also pre-loads the narrative for the next round of Sony first-party output: if a future Naughty Dog game ships with AI-assisted assets, the company has now told shareholders to expect that, before anyone has told players.