GamingRockstar confirmed GTA 6 pricing at $79.99 Standard and $99.99 Ultimate. The silence around PC, regional pricing, and GTA Online structure tells a bigger story than the price tag. Here's how to think about the $80 ask.
GamingRockstar revealed the official GTA 6 cover art on June 18, and it's a confident piece of franchise mythology. But pre-orders opening June 25 carry a question bigger than bonus content: is this the moment gaming crosses the $100 line?
Industry NewsGen Z plays more but spends 25% less. Millennials drop $100 on a single in-game purchase without flinching. The gaming industry's most lucrative audience isn't who you'd expect — and the answer depends on what kind of studio you are.
Industry NewsEA cut staff across all four Battlefield studios five months after the franchise's biggest launch ever. The reason? A 90% player count drop, a $400M+ budget, and an impossible 100 million player target that even DICE devs said was unrealistic.